The inspiration for our Etch Faucet Series came from design collaboration between VP of Interior Design & Architecture, Darla Dillon, and Product Development Manager Cliff Joseph. Their goal was to develop a product line distinctive from current CASK Industries product offerings, with functional, aesthetic features that provide a particular appeal. Cortland Design developed concepts based around simple, straight and angular segments, which is consistent throughout the overall form as well as in the modestly applied etched texture (i.e. the texture at the grip ends of the regulator handles and also at the base of the drain pull lever).

Original Sketches of the Etch Faucet By Product Development Manager Cliff Joseph
Original Sketches of the Etch Faucet By Product Development Manager Cliff Joseph

There are several phases involved in developing a new product. Our process begins with collaboration from the Design and Merchandising teams, followed by project phases including design concept sketching, concept critique and selection, dimensional design drawing generation, industrial design and engineering interface (in partnership with our Shanghai Engineering and Quality Control team), 3-Dimensional Design Mock-Up (3D Printing) and collaborative review, production engineering, prototyping, prototype assessment for revision and approval, and tooling and manufacturing.

“It’s been both challenging and very gratifying to see the project process through, from its conceptual beginnings through product launch,” says Cliff Joseph.

3-Dimensional Design Mock-Up (3D Printing)

3D Mold of Etch Vanity Faucet
3D Mold of Etch Vanity Faucet
3D Mold of Etch Vanity Faucet with a black background
3D Mold of Etch Vanity Faucet

Marketing Visualization 

Etch Single Regulator Kitchen Faucet with Side Sprayer
Etch Single Regulator Kitchen Faucet with Side Sprayer
Two Etch Vanity Faucets in a bathroom
Etch Vanity Faucet
Etch Dual Regulator Kitchen Faucet with Side Sprayer
Etch Dual Regulator Kitchen Faucet with Side Sprayer

Final Prototype  

Single Regulator Etch Kitchen Faucet with Side Sprayer on a white countertop
Single Regulator Etch Kitchen Faucet with Side Sprayer
Etch Vanity Faucet on a white countertop
Etch Vanity Faucet
Dual Regulator Etch Kitchen Faucet with Side Sprayer on a white countertop
Dual Regulator Etch Kitchen Faucet with Side Sprayer

Our Product Design and Development team is excited to continue Cortland Design’s entry into original product design, which began with CASK’s exterior lighting and plumbing product lines, and will expand into interior lighting as well as designated fixture types in upcoming launch seasons. We look forward to perfecting the process and continuing to raise the innovative bar!

Summary
How to Bring Product Designs to Life
Article Name
How to Bring Product Designs to Life
Description
The inspiration for our Etch Faucet Series came from design collaboration between VP of Design & Architecture Darla Dillon and Product Development..
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Cortland Design
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